Brand and website as one project. Not two separate briefs.
Most businesses brief their branding to one studio and their website to another. The identity comes back as a set of guidelines. The web studio applies the guidelines. The result is a website that technically follows the brand but does not actually feel like it. Brand Identity + Website solves this by doing both together.
The problem with sequential briefs is that identity systems are designed in isolation from the medium that will display them. A logo that reads beautifully in a brand book may not translate cleanly to a mobile navigation bar. A colour palette calibrated for print may fail WCAG contrast requirements on screen. When the same studio designs both the identity and the site, these conflicts are caught and resolved during design, not discovered after launch.
The engagement starts with a brand strategy session: who is this business, who are their customers, and what position in the market is the brand claiming. From this, we develop the visual identity — logo, colour system, typography, and basic usage rules — and the website simultaneously, testing each against the other at every stage.
The output is a coherent digital presence: a brand that was designed with the web in mind, applied to a website that was designed around the brand. Clients who come to us after a sequential briefing process often remark on how different it feels when both pieces are made by the same team at the same time.
Deliverable: brand identity guidelines (PDF), logo in all formats (SVG, PNG, various backgrounds), Figma brand system file, full website design file, developed and launched website, and a developer-ready component library.
In practice
Cantina Colli del Tronto came to us with a strong product and a confusing visual identity built up over 20 years. The combined identity and website project gave them a coherent positioning for the first time. Wholesale enquiries from outside the Marche region increased 38% in the year following launch.
An architectural firm in Ancona briefed us for a combined identity and website project after years of managing two separate agencies. The project came in on budget and two weeks ahead of schedule — the coordination overhead between two agencies had been eliminated.
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